
About Brand:
Benefit is known for a few things- say them with me now: Benetint lip and cheek stain, Hoola bronzer, and, of course, They're Real! mascara. In fact, it seems like every mascara Benefit puts out elicits a cult following. Well, friends, since I tend to venture toward any and all mascara launches, I was eager to try out this one. It's a mascara that claims to lift and curl lashes, eliminating all need for a lash curler. Benefit is tauting Roller Lash as the mascara "everyone can use." Meaning this mascara accommodates lash needs, whatever one has short eyelashes, straight eyelashes, or small eyes.
The Wand:
This wand went through four different designs. It started with a large, curve brush that resembled what I like to call a "banana with spikes." Benefit found it was too big for smaller eye shapes, made lashes heavy, and caused clumping. Design number two was slim, with a subtle bend to the wand and a soft material. It was good but didn't create enough of a curl for straight and short lashes. Design number three is where Benefit added the tiny "hooks" to the wand. These where made for the shorter lashes. While it did coat every lash, the curl wasn't right, and the location of the hooks wasn't conductive to creating a lifted effect. The final design involved strategic hook placement so they would grab each lash from root to tip; the style is now Benefit's patent-pending Hook 'n' Roll brush.
How to Use:
- The curve of the wand is designed to coat every lash. Start with the wand held horizontally with the tip of the curve pointing downward.
- Gently wiggle the wand from base of lashes to tip. As the wand moves up the lashes, slowly rotate the tip inward and up so the curve of the wand matches the eye contour, coating even the innermost and outermost lashes.
Water, Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmatic Acid, Stearic Acid, Triethanolamine, Vp/Eiosene Copolymer, Acacia Senegalgum, Copernicia Cerifrea (Carnauba Wax), Euphorbia Cerifera (Candeulla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Align Serine, Bht. (+/-: CI 19140 (Yellow 5 Lake) CI 42090 (Blue 1 Lake) CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens) CI 772889 (Chromium Hydroxide Green) CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocynide Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).
My Personal Opinion:
When I wear my natural lashes, because I usually wear false lashes, I loved the lift it gives me. I also appreciate that I actually feel it "hook" my lashes- it wasn't just a gimmick to put on the packaging. Plus it really did hold a curl. Granted, it's not going to be as perfect as an eyelash curler, but it's a natural lift that lasts throughout the day. Also I would say is your lashes are heavier stick to one coat, since this mascara might weigh them down and defeat the purpose of curling the lashes. ♡♡♡
https://www.shape.com/shop/beauty/makeup-a8561.html
https://www.sephora.com/product/roller-lash-curling-lifting-mascara-mini-P425947?SKUID=1728492&om_mmc=ppc-GG_704359141_38490306404_aud-376785857011:dsa-261415667995__260241088685_9031823_c&country_switch=us&lang=en&gclid=Cj0KCQjw4_zVBRDVARIsAFNI9eBpPZXcNe-wZa14vDQrPmZUMVHeg-cJy2qUip44gfOKQ7Qcf6CuqdIaAndaEALw_wcB&gclsrc=aw.dshttps://www.popsugar.com/beauty/Benefit-Cosmetics-Roller-Lash-Review-Photos-36795750

